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Research papers

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
October 21, 2010
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Citation

Cardani and Ventura (2010a, October 21). Event & sponsorship valuator. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/event-sponsorship-valuator


Case studies

A case of corporate communication through media synergy

The present case study illustrates an interesting example of cross-media synergy measurement applied to a corporate communication campaign by Telecom Italia, where advertising content and conversation with people merge in an original way. The...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Matteo Cardani, Carlotta Ventura
Company: Wavemaker
May 7, 2009
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Citation

Cardani and Ventura (2009a, May 07). A case of corporate communication through media synergy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-case-of-corporate-communication-through-media-synergy